Shahid, said to be the world’s leading Arabic streaming platform, will go live with Think360 in the summer of 2022, with support for Arabic, English and French languages. It will support Shahid’s customer acquisition and content monetisation goals by enabling new upselling techniques and increasing viewer engagement with multiscreen content discovery.

Think360, which will be a fully managed service supported by ThinkAnalytics on AWS, will play a key role in supporting MBC’s growth targets as it cements Shahid’s position as the major streaming provider and the exclusive home of WWE content. In addition to its presence in MENA, Shahid is also available internationally in markets including Australia, France, the United Kingdom and North America.

Features that influenced Shahid’s decision were Think360’s advanced search and dynamic personalisation capabilities integrated with rich analytics and performance reporting through ThinkInsight and ThinkUX. Control of the user experience with continual improvement through ThinkInsight’s A/B testing and ThinkEditorial’s ability to combine editorial expertise with machine learning algorithms were also key.

ThinkAnalytics says that by making it easy for Shahid viewers to find content from its library with a new search function and fully personalised recommendations showcasing the depth of its VOD catalogue, it can increase users average watch time, and result in higher engagement across both free and premium services.

Speaking about the partnership, Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (VOD) at MBC Group, said: “We are immensely proud of what we have already achieved with Shahid and Shahid VIP, and we attribute much of this success to MBC Group’s investment in great local and international content, including a recent deal to become the new home of WWE in the region.

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